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Design is central to everything we do.
No two projects are the same. From your requirements, we will identify the right blend of design services you need to achieve your goals and solve your problems.
Our teams then collaborate to design, across media, to ensure your brands, products and services are the best they can be.
From planning to production of design for look, feel, form and function to database design, through innovative and effective software solutions, we tailor the best design formulas for you.
All of our online experiences for products or services are designed with Digital Marketing opportunities at their core.
Design skills for effective and engaging digital products
Gambit Nash - Design Thinking Wheel
User Experience - Design Thinking
Gambit Nash use a design methodology called “Design Thinking”. It is a tried and tested method of solving design problems in an efficient and user centric way.
There are five stages of Design Thinking:
EMPATHISE: Understand the needs of the people who are affected by the design problems.
In the “Empathise” stage of Design Thinking, we may engage in a range of activities to better understand user needs and challenges. This includes conducting user interviews to discover the needs, preferences, and pain points of the project. We can also use surveys, observational research in the workplace and data analysis to gather valuable insights from available metrics.
Information architecture (card sorting), persona development, journey mapping, competitive analysis, and stakeholder workshops can further contribute to aligning business goals with user needs.
During this phase, we will encourage and collect feedback through user feedback sessions to gain a better understanding of the end user, the design problems and to help identify opportunities for improvement.
DEFINE: Frame the design problems in a way that focuses on needs and goals.
During the “Define” stage of a project, we look to establish a clear project direction that centres around addressing user needs and achieving project goals.
We work closely with you and key members of our multi-disciplinary team to clearly define the problems that the digital asset should solve and prioritise the end user’s needs, as identified during an “Empathise” stage.
We also seek to define the boundaries and constraints of the project scope. The aim is to establish a clear understanding of what the project will encompass and, just as importantly, what it will not include. This involves specifying the features, functionalities, and objectives that are within the project’s scope.
This definition will embellish the project brief and provide an agreed understanding of it’s goals for the multi-disciplinary teams working on the project.
IDEATE: Generate a range of possible solutions to the identified problems.
During “Ideate” stages, we engage in several tasks to encourage creativity and innovation in finding solutions to our project’s defined problems. These tasks include brainstorming to generate creative ideas and sketching to begin to visualise our concepts.
We refine ideas in line with feedback and evaluate their feasibility and potential impact on the project. This approach encourages the exploration of diverse ideas and paves the way for innovative solutions.
We are likely to revisit “ideation” at various stages throughout the project’s life cycle. As long as they align with the project’s scope, it is important that subsequent stages do not hinder the integration of new ideas into the ongoing development process.
PROTOTYPE: Create tangible representations of the ideas generated in the ideate stage.
Prototypes are key deliverables in the UX design process. They provide a visual representation of the final digital product. They aid designers, developers, and stakeholders in understanding the user experience and help focus development efforts on a tangible deliverable.
They also serve as a testing platform for identifying usability issues and refining the user experience through user feedback.
Prototyping helps minimise the risk of costly design changes during development by addressing issues before they are developed.
They ensure alignment with client objectives, user requirements and the overall design vision.
They promote user-centric design, proactively address design flaws, and serve as valuable documentation, enhancing communication and collaboration among developers and stakeholders.
TEST: Test prototypes with users and gather feedback to refine the design problem.
In “Test” phases, we may conduct usability tests to evaluate the prototype’s performance and user acceptance. Concurrently, we gather valuable user feedback and observations, which we analyse to make necessary refinements.
Additionally, we verify the prototype’s accessibility and performance standards to ensure a seamless user experience.
Finally, we seek validation from clients and stakeholders, ensuring usability and alignment with project goals before proceeding to development or reiterating this Design Thinking process.
At Gambit Nash, we combine the principles of Design Thinking with well-established UX design techniques and cutting-edge software tools to create digital experiences that are designed to deliver the results your business needs.