Why Effective PPC Management Is Important

As a marketing tool, and focussed towards getting a cost effective ROI, pay-per click is used by some of the biggest brands such as Amazon and Ebay, as well as local businesses, where the ability to target individual demographic elements of an audience in specific geographic locations at precisely the right time offers a day-one route to market and instant profitability. Perhaps you have encountered the other side of PPC? Direct marketing through any network, done without regard to the many factors that influence the results can be a cash drain. Adwords done badly can lead to a high cost per visitor, a low conversion rate and a negative return on investment. Knowing your audience, your competition and your own success criteria is the first step in effective direct marketing online.
Don’t forget that not all of your PPC traffic, in fact only a small percentage of them, actually buy a product or leave you their contact details. This is where business to business IP tracking comes in. To ensure that you get the maximum return on your PPC investments tracking, and being able to contact, those companies is massively important. At Gambit Nash we have a database of companies IP addresses so we can identify them and pass you their contact details. This is totally free service for all of our SEO and PPC clients which has secured them much valuable business.
The Five Main Factors Influencing PPC Profitability
Let’s take a look at the three differences between successful cost effective advertising and unsuccessful campaigns which drain time and money from your marketing budget?
Keyword Research
Gambit Nash Adwords Management
Gambit Nash offer comprehensive, returns based PPC management. Starting with a free appraisal of you current Adwords campaigns. We will look at your keywords, targeting and bids and, if we can’t save you at least 20% on your current spend – we will tell you. We can help you to set up effective conversion tracking and suggest any optimizations to your website’s sales channel. Bringing together our years of experience, Gambit Nash can offer affordable, effective PPC management.
For your FREE report call: 01562 731313 – email: [email protected]
Campaign Set-Up
Landing Page Quality
The Traffic Funnel
Results Analysis
B2B IP Tracking
OK then, so your SEO and PPC investments and efforts are reaping increased traffic results. Good news and you should be happy and proud, but it is not all about increased traffic. The Gambit Nash Digital ROI model focuses on increased business revenue NOT simply increased traffic levels to your website. Conversions to sales are the key and this requires effort on many levels. Well designed landing pages with clear calls to action and up front eye catching offers and discounts are part of this puzzle.
Equally a good business to business IP tracking service should form part of your conversion armory. There are a number of these services on the market. At Gambit Nash we have access to the very latest business registry for IP addresses. This means that, free of charge to all of our SEO and PPC clients, we will supply you with a list of all the businesses with registered and fixed IP addresses that have visited your site. They do not have to leave their details, we can track and identify them anyway. This service is highly valued by our existing clients and has lead them to secure valuable orders and develop very profitable commercial relationships.
Gambit Nash Adwords Management
Gambit Nash offer comprehensive, returns based PPC management. Starting with a free appraisal of you current Adwords campaigns. We will look at your keywords, targeting and bids and, if we can’t save you at least 20% on your current spend – we will tell you.
We can help you to set up effective conversion tracking and suggest any optimizations to your website’s sales channel.
Bringing together our years of experience, Gambit Nash can offer affordable, effective PPC management.