You may or may not have noticed this, but recently the Twitter favorite has changed to Twitter likes, we have gone from a star to a heart. The change is due to current engagement levels on Twitter declining.

Akarshan Kumar, product manager of Twitter wrote this on their blog post

“We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.

He then said

“The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

But what exactly does this mean for Twitter? Well we all know that the business has not had the best year, after firing hundreds of staff and their share price falling dramatically, is the Twitter heart a new direction that the social media giant can move with the times?

Us here at Gambit Nash think the Twitter heart as well as the Twitter Poll is the first of many things that Twitter are going to try and do to garner more interest in their social media platform, and gain more users and engagement.

What do you think of the Twitter Heart and the Twitter Polls? Do you like them? Let us know in the comment section below and  check out our Twitter page.

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