Is it too early to be thinking about Christmas? Well as I write this there are only 107 days until the big day and It seems Magento are preparing themselves for the big occasion by launching their new Holiday Analytics platform. This new platform gives users more insight into what you are selling during the busiest time of year. Bob Moore the head of Magento Analytics said:

“The holiday season represents a tremendous customer acquisition and growth opportunity for merchants but if they are not keeping an eye on the right data, they can get caught up in the hype and negatively impact gross margins. With the Magento Holiday Dashboard, we’ve made it easier than ever for merchants to deploy data-driven strategies to grow their business before, during, and well beyond the holiday season.”

The key benefits to the Christmas holiday analytics dashboard are:

  • Allowing you to compare and contrast your holiday performances against other industry benchmarks.
  • Allows you to reactivate your current customers with holiday promotions.
  • Keeps your team focused on goals during a busy time of year