From idea to launch and beyond – How we develop custom software solutions

Designer and Developer working on a UX/UI concept

At Gambit Nash, our custom software development process is structured around our core principles and framework;


This approach ensures that each project meets our clients’ specific needs from the initial concept to the final launch and beyond. This framework is flexible and can be applied to most of our digital offerings, allowing clients to engage us at any stage of their project. Here’s how we bring software concepts to life.



Understanding Client Needs

  • Objective – Gather comprehensive information about the client’s requirements, business goals and target audience.
  • Method – Through meetings and focused discussions, we compile a client brief that outlines the project’s objectives, scope and key requirements. This brief forms the basis of our proposals and is reviewed and fed back to the client for confirmation and further refinement.
  • Outcome – A clear, agreed-upon client brief that accurately reflects the client’s vision and needs, forming a solid foundation for the project.

Requirement Analysis and Technology Stack Selection

  • Objective – Define the functional and non-functional requirements of the software and choose the appropriate technology stack.
  • Method – Creating a detailed requirement document that serves as the blueprint for the project. This includes use cases and feature lists. Often, selecting the right technology stack is essential at this stage to better inform the design and prototyping process.
  • Outcome – A comprehensive requirement document and selected technology stack that guides the design and development phases, ensuring feasibility and alignment with client needs. Some of our clients seek our assistance in planning their requirements before going out to tender.



User Experience (UX) Design

  • Objective – Create an intuitive and engaging user experience.
  • Method – Developing wireframes and prototypes using tools like Figma. Our prototypes showcase the design and the functionality, which is determined within workshops with our development team to ensure that what we propose is achievable. This stage includes user testing to refine the interface using our iterative Design Thinking approach.
  • Outcome – High-quality wireframes and functional prototypes that provide a clear vision of the user experience and interface, ready for client feedback and iterative improvements.

User Interface (UI) Design

  • Objective – Ensure the software is visually appealing and aligned with the client’s brand.
  • Method – Designing high-fidelity mock-ups that detail the look and feel of the software.
  • Outcome – Visually polished UI designs that align with the client’s brand identity, setting the stage for development.



Agile Development Process

  • Objective – Develop the software iteratively, ensuring flexibility and ongoing client feedback.
  • Method – Breaking the project into sprints, with regular updates and reviews to ensure alignment with client expectations.
  • Outcome – A working software product developed in iterations, allowing for continuous client feedback and adjustments to meet evolving requirements.



Deployment Plan

  • Objective – Ensure a smooth transition from development to production.
  • Method – Detailed deployment scripts and rollback plans to handle any issues that arise during launch.
  • Outcome – Successful deployment of the software with minimal disruption, ready for user access.

Launch and Post-Launch Support

  • Objective – Monitor the software post-launch and provide ongoing support.
  • Method – Using monitoring tools to track performance and user feedback, our team is on hand to address any issues.
  • Outcome – Stable, efficient software performance post-launch, with support available to address any emerging issues promptly.



Marketing Strategy

  • Objective – Increase visibility and user engagement for the software.
  • Method – Implementing digital marketing strategies such as SEO, social media campaigns and email marketing.
  • Outcome – Enhanced visibility and user engagement, driving the success of the software in the market.

User Training and Onboarding

  • Objective – Ensure users understand how to use the software effectively.
  • Method – Creating user manuals, tutorials and offering training sessions to guide users.
  • Outcome – Users are well-equipped to utilise the software effectively, leading to higher satisfaction and productivity.



Ongoing Support and Maintenance

  • Objective – Ensure the software remains functional, secure and up-to-date.
  • Method – Regular updates, bug fixes and performance enhancements based on user feedback and technological advancements.
  • Outcome – Continuously optimised software that remains secure and functional, adapting to new requirements and technological changes.

Continuous Improvement

  • Objective – Enhance the software based on user feedback and emerging trends.
  • Method – Iterative updates and feature additions to keep the software relevant and efficient.
  • Outcome – A software product that evolves with user needs and industry trends, maintaining its relevance and efficiency over time.



By adhering to our core principles and structured framework of PLAN • DESIGN • CREATE • DEPLOY • PROMOTE • MAINTAIN, Gambit Nash ensures that we deliver high-quality, scalable software solutions tailored to our clients’ specific needs. This method guarantees that every project is handled with care, precision and a focus on long-term success. Clients can engage us at any stage of this process, making our services flexible and adaptable to their needs.

For more information on our software development process or to discuss your project, contact us today.

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